Harley-Davidson® is celebrating its technological advances in motorcycle sound systems with the high-performance Boom!™ Audio. Built to withstand the harsh motorcycle environment, Boom!™ Audio was developed exclusively for Harley-Davidson® motorcycles by providing both casual music lovers and die-hards a richer, clearer, fuller and more powerful sound than other brands. As a market leader in motorcycle audio, the Motor Company designed a customizable sound system that exceeds the discriminating demands of our audiophile riders. A Boom!™ Audio’s sound system can be customized to suit the demands of our most critical-listening riders.
Customers continually want to see and be seen. They want to see their surroundings while riding, but also want to be seen by other vehicles on the road. LED lighting wraps riders in a circle of light starting with the LED headlight, to the LED turn signals, to the LED taillight, along with other accent lighting such as luggage rack lighting, Electra Glo™ Fairing Edge Lights or wrap around tourpak™ lights. This desire for extra visibility and attention has created an opportunity for H-D® to enter the market and serve these customers’ needs.